Being a Solo-Preneur is Hard Work!

Say you have a great idea – or maybe even a calling – you are a Healer, Artist, Cheerleader – you’re going to start your own business and become a real World Changer. You make a plan, get some clients under your belt, maybe you even quit your job and leapt in full time. And finally, you are ready to hang your shingle, your baby, out there into the real world.

You know what it is you want to do, you even know who you want to work with. The thing that’s getting you all caught up is how to represent who you are and what your business is about to the world. There are so many things to consider and decide: color, font, theme, logo, imagery… and that’s even before you get to choosing the right language!

A solo-business is unique because it needs to blend the very real flavor of who you are with the energy of what you do to create an authentic and naturally magnetic business persona.

That’s where it all gets difficult – trust me, I know. The process of trying to figure out what you want to say and the best way to say it is frustrating, and sometimes overwhelming. It can feel like you’re running around in circles chasing blog themes, logos, colors, and keywords until you don’t know which way to go next.

After all, how do you brand yourself?

Well, I have a trick. It’s all about how you want your business to feel, what the energy of what you are doing is coming from, and what is overwhelmingly YOU… I’ve used this technique to design a brick and mortar store, the blog and print materials for Limitless Living – and even my brand new office space. I call it:

Your Archetypal Business

It’s like branding and designing and being yourself and catching your own vision all at the same time.

Here’s what happens:

You click the button at the bottom of this page which begins this whole, really cool, process wherein I get to know you and dig into what it is you are trying to bring into the world. You fill in a form, send photos (it’s Face Reading people, I need photos), we chat (my favorite part) and then I work my magic.

And you end up with a power packed report that

breaks down the major Archetypes (especially the Elements) that will best help you create, grow, and blossom your business
lays out why I’m recommending these and what they mean to your work.
Best of all, shows you HOW you can tap into them
gives you colour and image suggestions, that will save you time with your designer, and can be used in designing a website, print materials, and logo design (I even used this technique to design a brick and mortar store, and my current office.)
languages your message in a way that will be clear, on point, and meaningful to your clients AND will convey the true heart of your business
shares which energy is true to what you are trying to express and which energy your clients are moving in (and the relationship between those things)
tells you what the underlying archetypes in your business name are broadcasting to the world about you and your business
is fully sensory (images, sounds, whatever you need) to help you better feel and personify the energy of your business
gives you the clarity to keep making momentum generating choices for your work
gives you the confidence to be who you are, and share what you do with the world

A Sample Report:

Archetypes are everywhere; they form and inform our whole experience here: they teach us how to be human: how to be true to ourselves (to be our own heroes), and how to do our best work.

These patterns can’t help but come out in everything we do: in the jobs we choose, in the words we use, and the people we serve. But it all happens unconsciously and sometimes (usually really) things get all gobble-di-gooked up in the process. Our message isn’t as strong, our impression isn’t as pure, our image isn’t coming across the way we meant it to. But…

Imagine what would happen if you consciously tapped into – hung out on display – the exact Archetypes, Energy, Feeling that you want you and your business to be built on?

Whoa…

Just imagine that. The Clarity. The Passion. The Magnetism. The sheer jump-up-and-down energy of being who you want to be and saying what you want to say to just the people that you want to be saying it to.

Yeah, Baby! That’s what I’m talking about.

It’s a gift that keeps on giving! You can bring it to your web and graphic designers (designers love them some details like this), use it to create business cards, share it with your Mastermind group and your business coach and to talk to your ideal client about what you are trying to do. You can use it to help you see which product your clients need next. You can use it for anything you and your business need it for.

Your Archetypal Business is all about creating the Energy of your business, and about what your work feels like to your clients.

What People Are Saying:
I was blown away when I received the report from Megan. She went into so much detail about my personal style, and her responses hit the nail on the head. Not only did she accurately pinpoint my personal style, but she helped me find the right colors, keywords and style that fits my website & ultimately my whole business persona. I’ll be able to use what she’s shown me to create business cards, keep a common theme in all of my communications, and it may even impact how I dress. Within minutes of reading her report I was able to start designing and creating a new plan that I can implement this month. My only challenge now is choosing which [design] company to use. She’s saved my sanity. Working with Megan is like a breath of fresh air. — Loralee Hutton